Airtable is a cloud-based collaborative platform that combines the features of a spreadsheet and a database. Its purpose is to help individuals and teams organize, track, and manage various types of information and workflows in a user-friendly and flexible manner. Airtable is used for project management, data organization, content planning, customer relationship management, and more. It allows users to create custom databases (tables) with different fields to store data, and the data can be linked and organized according to specific relationships. Airtable supports various automation features, such as creating automated workflows (known as "Automations") that trigger actions based on specific conditions, like sending notifications, updating records, or integrating with other apps. These automations can streamline repetitive tasks and enhance collaboration, making Airtable valuable across a wide range of job roles and industries.