Amazon SES (Simple Email Service) is a cloud-based email sending service provided by Amazon Web Services (AWS). Its primary purpose is to enable businesses and developers to send large volumes of transactional and marketing emails reliably and cost-effectively. Amazon SES is used to automate email communication, such as order confirmations, shipping notifications, newsletters, and promotional emails, reaching customers inboxes with high deliverability rates. The service provides various automation features, including email list management, bounce handling, and complaint tracking. It also supports email templates and the ability to integrate with other AWS services, allowing users to build sophisticated email workflows and automated campaigns. Amazon SES is valuable for marketers, e-commerce businesses, and developers who need a scalable and automated email solution to reach their audiences efficiently and maintain good sender reputation.