Clearbit is a data enrichment and intelligence platform that provides businesses with comprehensive information about their leads and customers. Its primary purpose is to help companies better understand and engage with their audience by enriching their existing customer data with relevant details from public sources and databases. Clearbit automates the process of gathering and updating customer information, such as names, email addresses, job titles, company details, and social media profiles, which can be useful for personalization, targeted marketing campaigns, and sales outreach. This automation is particularly valuable for sales and marketing teams, as it streamlines lead qualification, improves segmentation, and enhances customer communication, ultimately driving better conversion rates and overall business growth.