Giphy is a popular online platform that provides a vast collection of animated GIFs and short video clips. Its purpose is to allow users to search for and share entertaining and expressive visuals in various online communications, such as social media posts, messages, and emails. Giphy offers automation through its API (Application Programming Interface), which allows developers to integrate Giphys library of GIFs and videos into their applications or websites seamlessly. This automation capability is particularly valuable for web developers, app developers, and content creators who want to enhance their products or content with engaging and dynamic visual content without the need for manual GIF searching and embedding. By automating the integration of Giphys media, users can easily access a wide array of animated content to enliven their online interactions and communications.