Klaviyo is a popular email marketing automation platform designed for e-commerce businesses. Its purpose is to help businesses build and manage their email marketing campaigns, automate customer communications, and drive sales through targeted and personalized email marketing. Klaviyo offers various automation features, such as email sequencing, behavior-triggered emails, and segmentation based on customer data, which enable businesses to automate their email marketing efforts and deliver relevant content to their audience. This automation is particularly valuable for e-commerce marketers, online retailers, and digital marketers, as it automates tasks like customer segmentation, abandoned cart recovery, and post-purchase follow-ups, ultimately improving customer engagement, conversion rates, and overall revenue for e-commerce businesses.