Netlify is a cloud-based platform that provides web hosting, serverless functions, and continuous deployment for web developers. Its purpose is to simplify the process of deploying and managing static websites and web applications. Netlify offers various automation features, such as automatic continuous deployment from Git repositories, serverless function scaling, and automated SSL certificate provisioning, which help developers streamline their development workflow and automate the process of building, deploying, and managing websites and applications. This automation is particularly valuable for web developers, front-end developers, and teams working on web projects, as it automates tasks like deployment, scaling, and security management, allowing them to focus more on coding and delivering high-quality web experiences without the need for complex infrastructure management.