Postmark is an email delivery and transactional email service that specializes in sending and tracking application-generated emails. Its purpose is to provide businesses and developers with a reliable platform for delivering important transactional emails, such as account notifications, password resets, and purchase receipts, ensuring that these emails reach recipients' inboxes and are not mistaken as spam. Postmark offers various automation features, such as bounce handling, click and open tracking, and email tagging, which help automate the process of managing and monitoring email deliverability and engagement metrics. This automation is particularly valuable for developers, product managers, and customer support teams, as it automates tasks like email tracking, bounce handling, and ensuring the timely delivery of critical transactional emails, ultimately enhancing customer communication and user experience. With Postmark's automation capabilities, businesses can focus on building and maintaining meaningful relationships with their users, knowing that their important emails are reliably delivered and well-tracked for analysis and optimization.