Strava is a social fitness platform designed for athletes and fitness enthusiasts. Its purpose is to track and analyze various physical activities, such as running, cycling, swimming, and more, allowing users to record their workouts, set fitness goals, and connect with a community of like-minded individuals. Strava offers various automation features, such as GPS tracking, automatic workout uploads, and segment leaderboards, which help users automate the process of tracking their activities and analyzing performance metrics. This automation is particularly valuable for athletes, fitness coaches, and anyone focused on improving their physical fitness, as it automates tasks like workout tracking, route mapping, and performance comparison, ultimately helping users stay motivated, set new fitness challenges, and monitor their progress over time. With Strava's automation capabilities, users can seamlessly integrate their fitness data into the platform, receive personalized insights, and celebrate achievements with their fitness community, fostering a sense of camaraderie and accomplishment in their fitness journey.