Wufoo is an online form builder and survey tool that allows users to create interactive and visually appealing forms, quizzes, and surveys. Its purpose is to gather information, feedback, and data from respondents in a user-friendly and engaging manner. Wufoo offers various automation features, such as data integrations with other tools, email notifications, and conditional logic, which help users automate the process of data collection, organization, and analysis. This automation is particularly valuable for businesses, marketing teams, HR professionals, and anyone conducting surveys or data collection activities, as it automates tasks like sending follow-up emails, segmenting responses, and generating real-time reports, ultimately streamlining data-driven decision-making processes. With Wufoo's automation capabilities, users can create sophisticated and interactive forms, gain valuable insights from their audience, and automate repetitive tasks, saving time and effort while effectively capturing and analyzing data for various purposes.